Week 14 | Verbascum 'Southern Charm' | 6 Pack

6 Starter Plants | Plug size: 128-cell tray

Ships Week 14 (Week of April 6)

Verbascum 'Southern Charm'
The pastel powerhouse your cottage garden’s been missing.

Meet 'Southern Charm'—a laid-back, low-maintenance perennial (well, short-lived perennial/biennial if we’re getting technical) that pulls double duty in the garden: it brings soft, dreamy color and major vertical interest, all without being fussy.

Sturdy spires shoot up 2–3 feet tall, dripping with blooms in soft shades of rose, lavender, buff, and ivory—each one marked with a little red star in the center, because why not be extra? All this color hovers above a base of fuzzy, silvery-green foliage that stays nice and compact. No staking needed. No drama.

Quick Specs:

• Type: Short-lived perennial or biennial

• Zones: 5–8

• Height: 2–3 ft

• Width: 1.5 ft

• Sun: Full sun (6+ hrs) to part shade

• Soil: Well-drained, average to dry, even poor soil

• Water: Drought-tolerant once established

• Spacing: 18–24 in

• Bloom Time: Late spring to early summer; possible rebloom in late summer/fall

• Pollinator magnet? Absolutely.

• Deer candy? Nope.

Planting & Care Tips:

• Surface sow seeds in spring (after frost) or early fall.

• Deadhead to encourage rebloom, or leave a few spikes for self-seeding.

• May go temporarily dormant in extreme summer heat—don’t panic, that’s just how it rolls.

Why You’ll Love It:
This is a "plant it and let it do its thing" kind of flower. It doesn’t need pampering, it handles dry spells like a champ, and it keeps showing up year after year thanks to its self-seeding habit. Plus, it looks damn good doing it.

Perfect for cottage gardens, pollinator patches, or anywhere you want soft color with a touch of wild charm.